My name is Gerald, but this is such a grandpa’s name I decided to name my business GF.
I’m a photographer and entrepreneur who moved all the way from Brazil, grabbed my Spanish roots on the way and settled in Japan.
After photographing for more than 10 years traveling around the world, moving to Japan made it impossible for me to not follow two of my biggest passions: Japanese culture and the feminine universe.
First, let’s talk about Japan.
As with most guys that decided to take the plunge and live life in such a unique country, my relationship with Japan started with an almost unhealthy amount of videogames and anime when I was a little kid. But that was just the entry to what eventually became a full involvement with a culture so distinct from my homeland, yet I felt like it was part of me for all my life.
The appreciation for every single season as well as your surroundings; the high regard for respect, seamlessly and unobtrusively living harmoniously with other people; the very ritualized daily lives. All of this felt more natural than the casual constant craziness that was life back home.
On the other hand, I’m still as emotional, passionate and party-savvy as all my fellow Latin-Americans.
As for the feminine universe, I can’t explain the reasons for such a feeling besides having been raised by my mom and heavily influenced by my older sister - dad was busy working, but I hold no grudges.
My attraction for women mirrors every piece of my work. Even when I’m photographing men, I tend to strafe towards more feminine traits that, invariably, a lot of us on the masculine side of the world tend to hold. Women show a unique display of love, tenderness, caring and power that I can’t fully understand but I’m eager to clasp and keep digging.
My work as a photographer in Japan started with my own business called Photo My Tokyo, where I gathered a team of fellow camera-happy individuals willing to photograph travelers visiting this beautiful country. After setting this company, I went pursuing themes closer to my heart like the ones I previously mentioned.
So that’s me and my work in a nutshell. Go follow me on Instagram, or drop me a message over here if you want to talk.
Thanks for reading!